If someone can’t use it, it isn’t finished.

I’m Troy. I build accessible websites for small businesses and community groups, and I audit the ones you already have. Prices you can see.

What most accessibility work misses

Most of the conversation is about screen readers, colour contrast and alt text. They all matter, and they’re all on my checklist.

But nothing makes me close a tab faster than not knowing what something actually costs. To find the real price, I have to add it to my cart. Then sign up for an account. Then get all the way to the card-details screen before the real number shows up.

That’s not a checkout. It’s an ambush.

So on every site I build:

Clear, upfront prices

No hunting, no sign-up wall.

Nothing plays until you choose

No autoplaying videos, animations or sound.

Forms that forgive mistakes

Clear labels, errors that tell you how to fix them, and nothing you’ve typed gets wiped.

Who’s behind Helands

I’m Troy Heland, and I work to one rule: if someone can’t use it, it isn’t finished.

I’m a proud Yorta Yorta man, a father, a partner, a leader, and I have ADHD. I’ve worked in IT since 2005.

I’m also a co-founder of ndWILD, a global non-profit and unifying banner for all neurodivergent identities.

Troy Heland

Why accessibility is smart business

Good accessibility is good for everyone. It’s also one of the simplest ways to get more from the website you already have.

Built for real life

Most people visit websites in less-than-ideal moments: on a small screen in bright sun, one-handed on the bus, tired at the end of a long day, or simply in a hurry. An accessible site works in all of them.

Easier to find

Much of the work that makes a site accessible (clear headings, descriptive links, text descriptions for images) also helps search engines understand it.

Fewer lost enquiries

Cluttered pages, hidden prices and fiddly forms quietly cost you work. Fixing them makes things easier for every visitor.

Easier than you’d expect

Many improvements don’t need a new website. An audit shows what to fix first and what can wait.

Accessible websites, audits and training for businesses and community groups.

Latest article

Why I write my own words

Why every article on this site starts as my own handwritten note, and why I'll always encourage you to write in your own words.

My accessibility commitment

At Helands, accessibility is built into every design from the start, not added at the end. This site strives to meet WCAG 2.2 AA, and AAA wherever it’s feasible, and I keep improving it as the standards evolve.

Read the accessibility statement

Get started

Start with a free audit of your current site, or request a free 60-minute discovery call.

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